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Popular Supplies Sale Program, Asir

Productive Families Program

4 min read

Mrs. Feda Asiri, who achieved great success by selling popular supplies like spices and fabric made in Asir.

The definition of a successful individual applies to Mrs. Feda Asiri, who achieved great success by selling popular supplies—such as spices, Henna, dresses and fabrics, made in Asir, at a store in a popular market in Khamis Mshait. However, Feda wanted to expand her business by increasing her stock of popular products to attract a larger number of clients and thus boost her sales.

By coincidence, a woman who worked in the Productive Families Program of Bab Rizq Jameel was visiting some nearby shops and met Feda. The woman advised her to ask Bab Rizq Jameel for financial support. It did not take Feda long to submit her application and to get a 2,000 Riyals loan. The sum was sufficient for her to accomplish her dream of developing her business. She hired one other woman to help her run her shop after its expansion. Fedda now aspires to open some branches in other markets and to carry on her professional journey with pride.

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