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Abaya and Veil Embroidery, Jeddah

Small Business Program

4 min read

Fatima Hussien Hamid Al Sheikhy is a story of a young Saudi woman who followed her passion for fashion.

The success of Fatima Hussien Hamid Al Sheikhy is a story of a young Saudi woman who followed her passion for fashion. With BRJ’s help, she launched her store, Abaya and Veil Embroidery. BRJ is a pioneering social initiative that supports young men and women with projects that unveil their talents and marketing skills, and, most importantly, helps them to stand on their own feet as active members of the society. Young people find it hard to get the required support to pursue their dreams, but BRJ has always embraced the new and sometimes unorthodox ideas of the youth, as they are the future of the nation. Fatima experienced this support twice with Abaya and Veil Embroidery, first as she was starting out with the idea and then again when she wished to expand. She needed more equipment and raw materials, and the BRJ initiative granted her a further SR 20,000 loan. She opened her own showroom where she displays her creative designs that have the potential to cross local borders to gain a regional reach.

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